Cartier love series: what is the secret of popularity?

Cartier love series: what is the secret of popularity?

Cartier is considered one of the most prestigious jewelry manufacturers in the world. We all know the French jewelry house, but only a few know its history and the fact that Cartier revolutionized jewelry in the 20th century. The name of this brand is associated with many legends and mysterious stories. Recall at least the sad events of the family of Pierre Cartier, which are associated with the Hope Diamond. The Hope Diamond (a large 45.52 carat deep sapphire blue diamond) was, and perhaps still is, the most famous diamond in the world. Shortly after opening the New York office, Pierre purchased a diamond believed to be cursed. The previous owners were haunted by misfortune and even death. However, Pierre didn’t plan to test if the curse worked. He sold the diamond to New York socialite Evelyn Walsh-McLean. Included in the sale was a clause stating that “if an accident should occur to the family of Edward B. McLean within six months, said diamond would be agreed to be exchanged for jewelry of equal value.” Shortly after the acquisition, two terrible incidents happen in the McLean family: their son dies under the wheels of a car, and their daughter from an overdose of sleeping pills. Evelyn’s husband could not bear the grief and began to drink. His life ended in a mental hospital. Despite this, Evelyn Walsh-McLean will bequeath the diamond to her grandchildren.

And even if other stories remain unknown to many, the jewelry of the Cartier love series is definitely known all over the world.

“How far are you willing to go for love?” The answer to this question lies in the design of one of the most recognizable pieces of modernist jewelry – the Cartier Love bracelet. Its unique design has captivated the hearts of many. Representatives of fashionable parties, and celebrities, and older people who gravitate towards the classics dream of such jewelry. Today, this incredible piece of jewelry is available to order in yellow, rose and white gold, and instead of branded screws, you can choose luxurious diamonds. For these reasons, this incredible piece of jewelry can be found in the collection of men and women of different ages. Modern minimalism and discreet luxury are all about it.

The incredible bracelet was created in 1969 in New York. Cartier Love was created by young Italian jewelry designer Aldo Cipullo and quickly became a must-have accessory for the most luxurious residents of the city, its design captivated everyone at first sight. The unusual mechanism of the bracelet deserves special attention. Its secret lies in the fact that the bracelet is quite difficult to remove – this can only be done using a special screwdriver that comes with the kit. Inspired by the chastity belt and the idea that symbols of love should be eternal, the unique charm of the Cartier Love bracelet is that, instead of sliding around the wrist, the two C-shaped halves disengage to snap together and then screw on with a miniature screwdriver, included with every bracelet, reinforcing the idea that love is not to be taken lightly. Agree that this is very romantic and has a deep meaning, having comprehended which bracelet becomes even more meaningful? The mechanism of the bracelet was modeled after medieval chastity belts. A bracelet very quickly gained popularity and became one of the obligatory attributes of people who were lucky enough to find their soul mate. It was intended to show the world that whoever wears it is, as it were, “locked in love.” Love, according to Chipullo, has become too commercial, but a life without love is nothing, fat zero. That is why the symbols of love must imply an eternal quality. The idea of ​​creation came to the jeweler’s mind not by chance. New York, at this time, was in the midst of the hippie movement, and this is a generation that is fascinated by the idea of “make love, not war.” And jeweler Cipullo realized that this demographic was open to the idea of ​​a new, modern symbol of love. At the first stages of sales, the bracelet could not be bought for oneself. The house of Cartier gold Love bracelets exclusively as a gift for another person, while the screwdriver was passed on to each other additionally.

It is also worth noting that the design of the bracelet has changed the perception of society regarding the place of jewelry in people’s lives. In the past, women and men often wore jewelry to complete their look for a special occasion, this same bracelet was meant to be worn forever, turning high-quality jewelry into an everyday piece of clothing. This bracelet became so popular that the jewelry house had to stamp each bracelet with a unique serial number on each bracelet, which is additionally stored at the Cartier headquarters to confirm authenticity, because there are a lot of fakes on the market. It was with this incredible thing that the story of the unique Cartier Love series began. Today, the collection includes not only a bracelet in its various variations, but also earrings, pendants, cufflinks and much more. You can buy unique jewelry at Jyjewellery offers only genuine jewelry that can become the highlight of any collection.

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